Parallel Marketing

about

About Us

Built in Parallel. Moving ForwardTogether

Built in parallel with our clients, we align strategy, execution, and leadership to drive meaningful progress. With clarity, confidence, and collaboration at the core, we move forward together.

Our Story

Your Success Is Our Strategy

Parallel Marketing was formed following the strategic transition of an internal marketing team into a standalone firm, led by Chief Executive Officer Lesley Boyd. The team brings deep expertise in aviation and flight-training marketing and continues to serve that industry as Parallel’s primary vertical.

Backed by principals Anthony Geraci and Brandon Martini—experienced operators across aviation, finance, and other complex markets—Parallel was intentionally designed to function differently from a traditional agency.

Why “Parallel

The name Parallel comes from aviation’s parallel runways – independent paths designed to operate in alignment, enabling safe, efficient forward movement.

That philosophy defines how we work with our clients.

We don’t take over. We don’t work at arm’s length. We run alongside leadership teams, aligning strategy, execution, and business objectives so momentum builds in the same direction.

Our Approach

Parallel Marketing was built for environments where trust matters, decisions carry weight, and growth must be sustainable.
We believe:

  • Strategy without execution stalls
  • Execution without alignment breaks
  • The strongest results come from partnership

Our role is to ensure marketing supports the business; not just the campaign.

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Built to Scale

While aviation remains our foundation, Parallel Marketing is structured to expand into other specialized and relationship-driven industries where credibility, precision, and execution are essential.

We partner with organizations that value long-term brand equity, operational alignment, and measurable progress.
Built by operators. Designed for partnership. Focused on execution.

Our Brand Philosophy

Parallel Marketing is designed to flex with our clients’ needs and growth stages:

  • Our Foundation: Aligned Strategy. Shared Momentum.
  • How We Operate: Aligned Strategy. Proven Execution.
  • Where we take our clients: Aligned Strategy. Sustainable Growth. 

Clarity. Confidence. Growth Together.

Parallel Marketing exists to help businesses move forward clearly, confidently, and together.

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