Community Marketing: Why Community Is Infrastructure
Community Marketing: Why Community Is Infrastructure By Lesley Boyd, CEO, Parallel Marketing LLC Most marketing conversations about community still treat […]
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The Referral You Cannot Buy
The Referral You Cannot Buy: How Individual Relationships Drive Real Business By Lesley Boyd, CEO, Parallel Marketing LLC There is […]
The Future of Marketing Belongs to Specialists
The Future of Marketing Belongs to Specialists By Lesley Boyd, CEO, Parallel Marketing LLC Marketing has historically rewarded scale. Large […]
When Marketing Teams Become Strategic Operators
When Marketing Teams Become Strategic Operators By Lesley Boyd, CEO, Parallel Marketing LLC For much of its history, marketing inside […]
Founder Voices and the Power of Leadership Visibility
Founder Voices and the Power of Leadership Visibility By Lesley Boyd, CEO, Parallel Marketing LLC In many industries, the most […]
The Emergence of Authority Marketing
The Emergence of Authority Marketing By Lesley Boyd, CEO, Parallel Marketing LLC In an environment saturated with information, visibility alone […]
Marketing in an Era of Information Overload
Marketing in an Era of Information Overload “We are drowning in information but starved for knowledge.” John Naisbitt By Lesley […]
Parallel Marketing Launches as Aviation’s Embedded Marketing Partner
Parallel Marketing Launches as Aviation’s Embedded Marketing Partner Rooted in flight training and built for regulated, relationship-driven Industries NASHVILLE, Tenn., […]