Services
Meet the Team
Meet Our Team of Experts
Our team is composed of dedicated professionals who bring a wealth of experience and expertise to every project. Together, we combine creativity, strategy, and technical skills to deliver outstanding results for our clients.
our team
Leadership
Parallel Marketing is led by experienced operators with deep backgrounds in aviation, finance, and complex, relationship-driven businesses. Our leadership team brings real-world perspective to every engagement, ensuring strategy and execution remain grounded in business reality.
Lesley Boyd
Co-Founder & Chief Executive Officer
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Lesley Boyd is Co-Founder and Chief Executive Officer of Parallel Marketing, where she leads the firm’s vision, strategy, and day-to-day operations. She brings extensive experience in strategic marketing, brand development, and campaign execution across aviation, financial services, education, and professional services.
Prior to launching Parallel Marketing, Lesley served as Chief Marketing Officer at Stratus Financial, where she built and led the company’s marketing function —overseeing brand positioning, demand generation, events, partnerships, and integrated campaigns in a highly regulated environment. Her work focused on aligning marketing with business objectives, operational realities, and long-term growth. At Parallel Marketing, Lesley works closely with client leadership teams to ensure marketing efforts are strategic, measurable, and built to scale responsibly.
Anthony Geraci
Co-Founder and Board Member
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Anthony Geraci is a Co-Founder and Board Member of Parallel Marketing and an experienced operator across aviation, finance, and regulated markets. He is a Co-Founder and Co-CEO of Stratus Financial, and Co-Founder and Co-CEO of Geraci LLP where he has played a central role in shaping strategy, growth, and long-term vision. Anthony brings a unique blend of operational leadership, legal expertise, and capital markets experience. His background informs Parallel’s disciplined approach to marketing, ensuring credibility, compliance, and alignment with business fundamentals remain central to every engagement. At Parallel Marketing, Anthony serves as a strategic advisor, helping guide the firm’s long-term direction while continuing his leadership roles across other ventures.
Brandon Martini
Co-Founder and Executive Chairman
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Brandon Martini is a Co-Founder and Executive Chairman of Parallel Marketing and a seasoned entrepreneur with experience owning and operating businesses across aviation and financial services. He is a Co-Founder and Co-CEO of Stratus Financial, where he has led strategic initiatives focused on growth, partnerships, and operational alignment.
Brandon’s background includes deep involvement in flight training and aviation finance, giving him firsthand insight into the challenges faced by businesses operating in complex, trust-driven environments. His perspective helps shape Parallel Marketing’s emphasis on execution, scalability, and sustainable growth. At Parallel Marketing, Brandon contributes strategic oversight while continuing to lead and grow his other business ventures.
Nathalie Ina Cuaton
Operations Director
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Nathalie Cuaton is the Operations Director at Parallel Marketing, where she leads the systems and processes that keep teams aligned, efficient, and focused on results. She works closely with cross- functional marketing teams to ensure strategies move seamlessly from planning through execution. With a background in marketing leadership, Nathalie specializes in building clear workflows, developing standard operating procedures, and implementing sprint-based systems that strengthen accountability and collaboration across the organization. Known for her structured yet people-first approach, Nathalie believes strong operations empower teams to take ownership of their work. At Parallel Marketing, her focus is on creating scalable systems, improving internal communication, and supporting sustainable growth so both the team and the business can thrive.
Debbie Collins
Senior Event Manager
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Debbie Collins is a Senior Event Manager with more than 25 years of experience bringing events to life across corporate, nonprofit, and large-scale entertainment environments. Her background spans a wide range of settings, including convention centers, theme parks, hotel ballrooms, airport hangars, cruise ships, and trade shows. Known for her ability to stay calm under pressure and make complex productions appear effortless, Debbie excels at managing logistics, teams, talent, and VIP stakeholders. She is highly skilled at keeping events on schedule, on budget, and memorable, even in fast-paced and high-stakes environments. Debbie holds a Master of Arts in Marketing from Webster University and a Bachelor of Arts in Communications from the University of Arizona. She is also deeply committed to giving back through nonprofit board service, producing fundraising galas, and fostering dogs through Our Cause for Paws.
Ade Canoneo
Account Manager
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Success in today’s market requires more than a good idea; it requires a clear understanding of the data behind it. Ade Canoneo brings a background in marketing strategy that allows her to read both the market and the metrics, identifying emerging trends before they peak and translating insight into action. As an Account Manager at Parallel Marketing, Ade uses that analytical foundation to create alignment between strategy and execution for clients. She ensures that marketing strategies move beyond slide decks and into real-world implementation, becoming living, measurable growth engines driven by data, accountability, and disciplined follow-through.
Annemarie Price
Account Manager
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As an Account Manager at Parallel, Annemarie brings a strong foundation in aviation marketing, social media strategy, and brand stewardship. She partners closely with flight school clients to translate complex training journeys into clear, compelling digital content that supports enrollment goals and long-term growth.
Before specializing in aviation, Annemarie led social media and digital initiatives in high-growth, regulated environments spanning commercial real estate and technology. This experience shaped her disciplined, data-driven approach to content strategy and brand management. She later took a deliberate leap into aviation finance, where she further refined her ability to communicate complex, high-consideration decisions through audience-first digital narratives. Annemarie graduated summa cum laude from Stephen F. Austin State University with a degree in Marketing and a minor in Graphic Design. She blends analytical rigor with creative execution, ensuring every campaign aligns with brand voice while delivering measurable impact.
You’ll find Annemarie in Houston, TX: usually at a coffee shop with strong Wi-Fi and even stronger espresso. Outside of work, she enjoys traveling, spending time with her two cats and dog, and unwinding with hands-on creative projects, from watercolor and embroidery to crochet.
Tashe Medicielo
Digital Marketing Coordinator
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Tashe Medicielo is a digital marketing professional specializing in SEO-driven content and brand strategy within the aviation and finance industries. She supports the development and execution of content initiatives designed to drive visibility, engagement, and sustainable audience growth across highly regulated, trust-based sectors. At Parallel Marketing, Tashe plays a key role in transforming complex subject matter into clear, accessible, and impactful content. Her work spans educational resources, newsletters, campaign support, and large-scale event marketing, ensuring consistency of voice and alignment with broader brand and business objectives. With a strong emphasis on clarity, structure, and performance, Tashe approaches marketing as both a strategic and analytical discipline. She is passionate about creating content that not only informs, but also strengthens credibility, builds relationships, and delivers measurable results.
Trizia Medina
Social Media Coordinator
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Trizia Medina is the Social Media Coordinator at Parallel Marketing, where she supports the planning and execution of social media strategies across client brands. She works closely with strategy and creative teams to translate brand positioning into clear, platform-optimized social content. With a strong appreciation for structure and collaboration, Trizia thrives within well-defined frameworks while contributing ideas alongside cross-functional teams. At Parallel Marketing, she helps ensure social media efforts align with campaign objectives, strengthen brand communication, and contribute to overall marketing performance.
Zeus Gonzales
Senior Graphic Designer
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Zeus Gonzales is a senior graphic designer with almost 10 years of experience creating impactful brand identities and visual systems. His work blends strategy, design, and motion to build brands that are both visually strong and purpose-driven.
Ralph Atulan
Graphic Designer
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Ralph Atulan is a Graphic Designer at Parallel Marketing, where I create clean and engaging visuals that help bring ideas to life. I work closely with the senior graphic designer to design graphics for marketing campaigns, social media, and brand materials.
I enjoy turning concepts into eye-catching designs and making sure every visual matches the brand’s style and message. I’m passionate about creativity, teamwork, and creating designs that connect with people.
Mark Andrew Zamora
Video Editor
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Mark Andrew Zamora is a Video Editor with 16 years of experience, specializing in short- and long-form content, multi-camera productions, and green screen editing. He helps brands and creators deliver polished, engaging videos with efficient workflows and attention to detail.
Jaime Muyot
Accounting Manager
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Jaime “JM” Muyot is an accountant and bookkeeper with many years of experience supporting U.S. and international clients across real estate, e-commerce, non-profits, and service industries. He works with QuickBooks, Xero, and multi-entity bookkeeping systems, focusing on accuracy, clean financial records, and practical reporting to help businesses make informed decisions. JM combines technical skills with a collaborative approach, ensuring reliable financial operations and smooth workflows.
Leadership Philosophy
At Parallel Marketing, leadership is grounded in alignment, accountability, and partnership. We believe strong marketing leadership starts with understanding the business—its goals, constraints, and long-term vision. Strategy and execution must move together, and progress depends on trust, clear communication, and shared ownership of outcomes. Our role as leaders is to run alongside our clients and our team—providing direction, removing friction, and maintaining momentum as organizations grow and evolve.
Built by operators. Designed for partnership. Focused on execution.
Parallel Marketing Team
Parallel Marketing consists of a team of specialists who bring deep expertise across strategy, creative, digital, and executional disciplines. Our team model allows us to remain agile while ensuring every client engagement is supported by professionals who understand both the craft of marketing and the realities of complex, relationship-driven industries.
01.
Strategic Marketing & Operations
Support for campaign planning, marketing operations, reporting, and cross-functional alignment to ensure strategy translates into execution.
02.
Digital & Paid Media Specialists
Experts in performance marketing who focus on efficiency, optimization, and quality, prioritizing sustainable growth over short-term volume.
03.
Creative & Design
Designers and creative partners who deliver clear, professional, and brand-consistent assets across digital, print, and event environments.
04.
Content & Communications
Writers and strategists who develop content that educates, builds authority, and reinforces credibility across channels—including long-form content, social strategy, and press communications.
05.
Event & Campaign Execution
Specialists who support conferences, activations, and integrated campaigns, ensuring execution remains organized, on-brand, and aligned with broader business goals.